Noir × Agency
2026
Ferrous
A fragrance built on a metallic note, sold in a category that only talks about flowers.
The challenge
The scent was unlike anything else on the counter. The packaging and the campaign made it look like everything else.
Ferrous opens cold and turns warm. Nothing in the original identity suggested either — it borrowed the same serif, the same gold and the same soft focus as everything beside it.
We built the identity around the metal rather than the flower: hard light, real shadow, and a campaign shot in an afternoon with the bottle left exactly as it is.
Outcome
The first fragrance in the range to sell out before its second run.
It finally looks the way it smells.
Nils Aaberg, Creative Director